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Thursday, Mar. 11th 2010
Salt Lake City 9:00 a.m.
Wells Fargo Building

Thursday, Mar 11.th 2010
Orem 1:00 p.m.
Crexendo Training Center
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Our periodic newsletter will help you or your business keep up to date on the latest web marketing tips and tricks.


Topics will include:
  • Search Engine Optimization
  • Localization
  • eCommerce Channels
  • Social Media Strategies
  • Link Building Techniques
  • And Much More...
We respect your privacy and will not share your information. For details see our Privacy Policy.

"Since Crexendo began helping us with online lead generation, we have been able to transition away from cold calling and trade shows as a primary means of prospecting, to using the web as the primary method. We now get more leads that are better qualified, and cost about half as much per lead. It has transformed the way we think about marketing. Thanks Crexendo!"

Curtis Blair
VP of Channel & Partner Alliances
DirectPointe

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Conversion Rate
Conversion Rate is the percentage of visitors to a website that convert into action takers.  In ecommerce sites this means the percentage of visitors who convert into paying customers.  In a lead generating site this is the percentage of visitors who convert into a lead.  This might be filling out a info request form, calling in, registering for a webinar, etc…

Conversion Rate is the most fundamental measure of a website’s competitiveness.  A site with a low conversion rate may never be able to compete effectively online.

Typical Conversion Rates
While every website is a unique combination of factors, in our experience, conversion rates for healthy sites tend to run:

  • eCommerce:          2%
  • Lead Gen:            3-5%
  • Local Lead Gen:   6-8%

No matter what your conversion rate is… imagine that it could be better!  The rates above are for typically good sites… not exceptional ones!

Conversion Rate Optimization Consulting | CRO Consultant

Low Conversion Rates? Talk To A Crexendo Conversion Rate Optimization Consultant

The first hurdle every new website faces is getting qualified traffic. Sadly most websites will never solve that problem because they just don’t have the expertise in link building, search engine optimization, paid search management, etc…

But for the very small percentage of websites that do manage to bring a decent amount of qualified traffic, most of them discover an even bigger hurdle: low conversion rates.


The Crexendo Solution: Conversion Rate Optimization Consulting

Crexendo’s staff of dedicated conversion rate optimization consultants have decades of combined consulting experience in tweaking and optimizing websites for higher conversion rates. At the end of the day, all the traffic in the world can’t help you much if your website does a poor job of converting visitors into action takers. A Crexendo consultant can help you get your website on the path of continual conversion rate optimization through:<

  • Conversion Rate Optimization Best Practices – While every site is different, there is such a thing as conversion rate optimization best practices & principles that when the optimization is applied generally leads to higher conversion rates.

  • Effective Setup & Configuration of Web Analytics – In our experience, most companies have not configured their web analytics properly.  Without accurate and meaningful data about your site performance, optimization for higher conversion rates is near impossible. Let a Crexendo conversion rate optimization consultant help you get actionable data.

  • Continual Split & Testing – Sometimes you can’t know ideas on your site will and won’t work until you try them.  Crexendo’s consulting clients benefit from continual split testing and multivariate testing of landing pages and key site pages by an experienced optimization consultant.

  • Data Driven Decision Making - In our experience, even companies that do have effective analytics data, fail to review it regularly for meaningful, actionable analysis.  Let an experienced Crexendo consultant help you get on the right track.


Different Sites Have Different Conversion Rate Optmization Consulting Needs

Not all websites are created equal, and what works to optimize conversion rates on one type of site, may not work on another. Crexendo consultants understands this difference and provides conversion rate optimization consulting solutions designed for your specific type of site:

  • eCommerce Consulting –Healthy ecommerce conversion rates are the toughest of all site types to achieve.  Crexendo hosts over 20,000 ecommerce sites and our conversion rate consulting will help you dial in your ecommerce site.

  • B2B & B2C Lead Gen Consulting – There are subtle adjustments to a lead gen website that will help the site convert visitors into leads more efficiently. Crexendo conversion rate optimization consulting can help you grow your sales pipeline.

  • Local Lead Gen Consulting – Our consultants specialize in helping local websites promote and convert locally. We discovered the secrets of high conversion rate local lead gen, and a Crexendo consultant can help you achieve them.

Fill out the free analysis form at the top of the page to request more information about Crexendo’s conversion rate optimization consulting services.
Find out why Crexendo’s Conversion Rate Optimization Consulting services are a perfect fit for your agency. Fill out the form above to receive your FREE competitive web site analysis!